MARISSA CUCONATO
COPYWRITER
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LET THEM TWEET CAKE

On October 29, 2019 the Internet turned 50. And as a brand that powers the Internet we know today, it was the perfect moment to remind people that Verizon connects them to everything they love online.

So we celebrated by asking the Internet to help us bake user-generated cupcakes in real-time—and live-streaming the whole thing on Twitter.

We drove people to the livestream with social videos featuring a computer from 2001, which Cake Boss created entirely from cake.

 

Results: 700K impressions in three short hours, with zero paid media.
Recognition: Shorty Awards Finalist: Polls & Surveys / Shorty Awards Finalist: Physical & Digital / Webby Nominee / Digiday Finalist / New York Festivals Finalist