:60 A CHILD WENT FORTH
Poem by Walt Whitman
:60 EVERYTHING IN FRONT OF THEM
Featured In: AdAge / Variety / DesignRush / Marketing Dive
Results: The :60 anthem, featuring Stephen Wilson Jr.’s rendition of “Stand By Me”, launched on NFL opening weekend and generated 77.1M impressions across linear and digital platforms. The track quickly hit #1 on the Shazam Country Chart and rose in popularity to the point that Wilson Jr. performed it at the 2025 CMAs.
Social assets drove 500M views, with engagement 2–5x higher than historic rates across TikTok, Instagram, and Meta. Post-NFL, search interest “broke the index” for P7D searches compared to competitors.