Recognition: Clio Bronze—Social Media, Single Platform / ADC Bronze—Advertising, Craft in Writing / ADC Bronze—Advertising, Social Media / ADC Merit—Design for Good, In-House / One Show Bronze—Social Media, Social Post Series / D&AD Shortlist—Media, Social / Cannes Shortlist—Media, Use of Social Platforms / Shorty Award—LinkedIn / Shorty Award—Organic Promotion / Shorty Finalist—Spokesperson / AICP Next Award x 2
On the 100th anniversary of women winning the right to vote, we started a conversation using the go-to platform for careers, LinkedIn. In a unique social innovation, we put history’s most innovative women, who are no longer alive, back to work.
Their jobs? To start a dialogue about existing gender bias in today’s tech and entertainment industries. As female pioneers who experienced the ultimate inequalities in their fields, these historic women serve as provocative reminders that yesterday’s bias is not just a thing of the past. Until we have more women in tech and entertainment, history tells us we’re #NotDone.
Click image to scroll.
We taught our historical figures how to create 21st century content, network, and engage with followers.
Concept + Copy + Community Manager: Marissa Cuconato
Concept + Art Direction + Community Manager: Lindsey Eckwall
CD’s: Topher Moran + Melissa Avery
ECD: Marc Sobier
Editors: Cobi Byrne + Josh Rathmell
Production Partners: LinkedIn + The Mill